Objective
Win back direct sales with a site that books as well as an aggregator.
Research
Guest journey analysis: people checked the site, found no prices and returned to pay commission.
Strategy & brand
“Always better on the site”: best-price guarantee, direct-booking perk, transparent price calendar.
Architecture
Room pages as product cards, offers, city events and a guest FAQ.
Design
Atmospheric photography, calm type and a three-step no-registration booking flow.
Development
Booking module integrated with the hotel channel manager, prices and availability synced.
Integrations
Online payment, confirmation emails and PMS export.
SEO
Local SEO: brand and geo queries, Yandex Business, reviews and “near the hotel” pages.
Advertising
Direct on brand (aggregator interception) and geo demand; VK for retargeting and seasonal offers.
Analytics
End-to-end analytics to booking revenue, comparing direct cost with aggregator commission.
Results
Direct share reached 43%; acquiring a direct booking costs a third of the commission.