Service · 13
Web analytics and conversion optimisation
Gut-feel decisions are expensive. We set up analytics you can trust, find where the site loses customers and grow conversion in measurable iterations.
What it is and why
Base level: correct Yandex Metrica (and GA where applicable), events and goals, e-commerce analytics, call tracking. Advanced: end-to-end analytics down to CRM deals, executive dashboards, attribution and ROI analysis, cohort analysis. CRO: funnel, heatmap and session-recording analysis, UX audits, form analysis, hypotheses and A/B tests, landing optimisation — with a monthly report in money terms.
Who it fits
Who this service is for
- Multi-channel advertisers
- E-commerce
- Call-driven businesses
- Teams before a redesign
Scope
What the work includes
- Yandex Metrica
- Google Analytics
- Event tracking
- Conversion goals
- Call tracking
- End-to-end analytics
- Dashboards
- Attribution analysis
- Funnel analysis
- Heatmaps
- Session recordings
- UX audit
- CRO
- A/B testing
- Landing optimisation
- Form analysis
- E-commerce analytics
- Monthly reports
- Ad ROI
- Cohort analysis
Process
How the work runs
Analytics audit
Metric & goal map
Setup & data validation
Dashboards & reports
Hypotheses & A/B tests
Conversion iterations
Indicative timeline: setup from 7 days
Outcomes
What you get
- Data you can trust
- ROI clarity per channel
- Conversion growth through validated hypotheses
- One executive dashboard
Cases
Related projects
FAQ
Frequent questions
Where to start from zero?
Basic Metrica and goals — a week of work after which ad decisions stop being blind.
End-to-end analytics in plain words?
The chain click → lead → deal → money: revenue per channel and campaign, not just clicks.
How fast will conversion grow?
CRO is iterative: first validated hypotheses land in 1–2 months. No promised numbers before data.