Service · 11
Yandex Direct setup and management
Direct burns budget when campaigns run on defaults and leads go untracked. We start with analytics and landings, manage by numbers and always separate ad spend from our fee.
What it is and why
Before launch: account audit, competitor and audience research, semantics with negative keywords, campaign strategy, Yandex Metrica with goals and e-commerce tracking, call tracking and dedicated landing pages where needed. We run search, YAN, retargeting, dynamic and media campaigns, design banners and write ads. Management means daily control: negatives, bids, optimisation, A/B tests and budget planning, with weekly and monthly reports in business metrics.
Who it fits
Who this service is for
- Local-demand services
- E-commerce
- B2B with long sales cycles
- Businesses unhappy with current contractors
Scope
What the work includes
- Account audit
- Competitor research
- Audience research
- Semantic core
- Campaign strategy
- Search campaigns
- YAN campaigns
- Retargeting
- Dynamic campaigns
- Media campaigns
- Banner design
- Ad copy
- Landing pages
- Call tracking
- Metrica setup
- Goal setup
- E-commerce tracking
- Negative keywords
- Bid management
- Optimisation
- A/B testing
- Weekly reports
- Monthly reports
- Budget planning
- Ad analytics
- Conversion growth
Process
How the work runs
Audit & analytics
Semantics & strategy
Landings & creatives
Launch
Optimisation & tests
Reports & scaling
Indicative timeline: launch from 10 days
Outcomes
What you get
- Leads with a measurable cost
- Transparent reports: spend and fee separated
- Efficiency growth through testing
- Ads connected to Metrica and CRM
Cases
Related projects
FAQ
Frequent questions
Minimum budget?
Niche-dependent; most niches start from ~50 000 ₽/mo of ad spend. We estimate after a quick demand audit.
Is ad spend included in your fee?
No — you pay Yandex directly; our fee covers setup and management, always separated in reports.
Can you work with our existing account?
Yes — we audit it and rebuild without losing accumulated statistics where possible.