Customers increasingly ask an AI, not a search engine. GEO is the work of getting your company into the answer — no magic, no false guarantees.
How AI picks whom to cite
Generative systems assemble answers from sources they deem reliable: clear structure, direct answers, verified expertise and consistent company data. If there is nothing to quote about you, they quote a competitor.
GEO vs SEO
SEO fights for a position in a list of links; GEO fights for a place inside the answer. GEO adds direct-answer blocks, structured FAQs, machine-readable business data, expert profiles and citable original data.
What you can do today
Make service pages answer “what, for whom, how much, how” in the first paragraphs; add FAQPage-marked FAQs; unify company data everywhere; publish expert content under real names.
An honest warning
Inclusion in AI answers cannot be guaranteed. The realistic goal is to systematically raise citation probability and track mentions.
Related questions
Will GEO replace SEO?
No — SEO remains the foundation; GEO is the layer for generative systems.