Objective
Move from subcontracting to direct contracts with an internationally credible brand and site.
Research
Client logistics interviews: route transparency, documents and quote speed decide.
Strategy & brand
“The Caspian bridge”: corridor specialisation framed as strength.
Architecture
18 route/cargo landings, a documents hub and a bilingual hreflang architecture.
Design
A route-line identity motif, restrained palette and cartographic graphics.
Development
A fast statically generated site with validated rate-request forms.
Integrations
CRM briefs with cargo parameters, per-route notifications and Excel export for the pricing desk.
SEO
Bilingual route-query optimisation, local SEO in two countries and Service schema.
Advertising
Seasonal Direct on hot routes; organic carries the base load.
Analytics
Goals on quotes and calls, per-route end-to-end reporting.
Results
Direct shipper enquiries +47%; the site now argues in tenders alongside the fleet.