СтройАрсенал

Launch retail e-commerce without breaking wholesale processes in 1C.

Studied foreman and homeowner journeys: stock, delivery price and list-based buying decide.

Bet on list buying: estimate upload, quick reorders and address-based delivery calculator.

Catalogue by renovation task and by category, filters mapped to real 1C attributes.

A utilitarian warehouse style: dense cards, prominent price and stock, comfortable one-hand mobile use.

Cart, promo codes, account with order history and Excel-estimate import into the cart.

Two-way 1C exchange (products, tiered prices, per-warehouse stock, orders), payments and delivery integrations.

Category SEO structure, metadata templates, Product/Offer schema, regional delivery landings.

Feed-based Direct product campaigns, abandoned-cart retargeting and category smart banners.

E-commerce analytics down to margin: orders, 1C costs and ad spend in one report.

Online revenue ×2.4 YoY, 4.1% mobile conversion, no more manual order taking.