МедГород

Relieve the call centre, build a clear service and doctor showcase, cut acquisition cost.

Call analysis: 60% of questions were about price, doctor and time. Semantics produced a map of 90+ landings.

“Service page = appointment”: doctors, prices, answers and two-click booking on every page.

Service hierarchy, doctor pages linked to services, branch pages with maps and schedules.

A calm interface without stock smiles: warm palette, large type for older audiences, AA accessibility.

CMS with doctor/service cards, branch page builder and schedule integration with the clinic MIS.

MIS booking widget, CRM lead flow and source-based call tracking.

“Speciality + city” optimisation, Physician and FAQ schema, Yandex Business for every branch.

Direct rebuilt per speciality with dedicated landings, negatives and call-centre-hours scheduling.

End-to-end analytics to the patient visit: Metrica + CRM + call tracking in one dashboard.

38% of bookings go online, Direct CPL −41%, the call centre is no longer a bottleneck.